Video SEO Tips - Most everyone today knows that SEO (Search Engine Optimization) remains as important today as it ever was.
And…
It is no secret how popular online multimedia is on today's web.
Is it possible to SEO with video and reach a positive outcome?
Yes.
Let's look at some key video SEO tips that you can easily implement. There are other video tips to be sure, but our focus will be looking at tips that will combine the two concepts as one within this article.
*** Create A Video Profile ***
What is a video profile?
Many video directories give people the ability to actually create a profile on their system. An opportunity one loses by just using an automated video submission service like Traffic Geyser. Don't get me wrong; Traffic Geyser is an excellent tool to add to your Internet Marketing arsenal. However, when doing so it works to your great advantage to actually logon personally to the different video directories and personalize your profile.
Here's why.
People look at the online profiles of video directories just as much as they do with article directories like SearchWarp.com.
Further, those profiles can and do include things like your name, what your about and perhaps most importantly a URL back to your website. Especially on those video directories that have a high Google page rank like YouTube, you want all the backlinks they will give you. Why pass up a free opportunity?
*** SEO optimized keywords ***
Doing offline marketing has the best success when there is a plan created around it. It's no different online.
That is why I recommend using HitTail.com to find out exactly what keywords people are using to reach your website. With that knowledge in hand you then use "bum marketing" techniques to find out the hottest long tail keyword available according to Google.
Next you create your video around that specific long tail keyword and make sure to optimize around those words when submitting your video.
To optimize a video you make sure of the following things. The long tail keyword is * In the URL * Set as a tag * Within your description * And put where else seems right within the given video directory
So yes, it's possible to SEO a video, which is why following the above video SEO tips, will help you succeed in marketing your multimedia successfully.
Video SEO Tips
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Pay Per Click Advertising for Maximum Web Promotion - There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business "online". Some of them are listed below:
Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.
In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.
The key to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.
Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.
In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.
Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.
If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.
Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
Pay Per Click Advertising for Maximum Web Promotion
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Pay Per Click Search Engine Advertising - Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.
As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.
The potential earnings that can be generated by starting a pay per click campaign is significant. That's why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.
Pay Per Click Search Engine Advertising
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The Hidden Secrets That No One Has Been Telling You About Pay-Per-Click (PPC) - PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign. More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come. In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.
There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.
The Hidden Secrets That No One Has Been Telling You About Pay-Per-Click (PPC)
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Top Ten Organic SEO Myths Challenged - I read an excellent article today from SearchEngineLand that spoke about organic SEO myths. I would say that for the most part I either agree with the article or learned from the article.
Here are the points they covered that I agree with.
(1) "You should submit your URL's to search engines" (2) "PPC ads will help/hurt rankings" (3) "Your site will be banned if you ignore Google's guidelines" (4) "Your site will be banned if you buy links" (5) "SEO copy must be 250 words in length"
Here are the points I learned from (1) "You need a Google Sitemap" -- Using my SEO Elite tool I came to realize that a Google Sitemap is not necessary.
And here are the points I hold in question which I will discuss later.
(1) "H1 (or any header tags) must be used for high rankings" -- Again, using my SEO Elite tool I can indeed prove a case for H1 tags. (2) Words in your meta keyword tag have to be used on the page. (3) "You need to update your site frequently" (4) "You need to optimize for the long tail."
NOTE: I will address points 3 & 4 in a companion article to this one as they are best viewed as a unit.
*** Why I Use Meta Keywords ***
This has more to do with me than the search engines. After doing my "bum marketing" article research to determine the title of my article I then commit to that exact topic by creating my meta tag information. I do not go for 3 or 4 keywords per page, but rather one tightly niched focused long tail keyword. This means I include only 1 meta tag keyword which leaves me extremely fixed on the actual content of the article.
Therefore, using the "meta tag keyword" is my way of committing myself to what will be the focus of that article. Bird walking be gone!
*** Using Exact Keywords In Meta Tags ***
The more you focus on a given keyword the more you commit yourself to that topic for your page. The result is that people get exactly what they expect when they come to your site after searching on an exact keyword.
It's a comfort for your viewers to be sure.
I've been to sites where I can't even find the keyword I searched on anywhere on the page. In my opinion, if the keyword doesn't show up then I'm not willing to read the article.
Therefore, putting it in the H1 tag at the top of your page ads increased comfort to your site visitors which directly impacts their length of stay on your website. This is one of many factors that the search engines certainly do monitor.
Therefore, I will include the long tail keyword in both the H1 & H2 tags, once at the top of the article, once at the bottom, & let it go with that. Doing this I have found my website pages hitting top 10 positions within a matter of days if not less than 24 hours.
*** Using Similar Keywords To Meta Tags On Page ***
Over using a given keyword, even a meta tag keyword on a page is not recommended. Using words that are similar to your meta tag keyword information is indeed a good idea. Google knows when they are being spammed. You can trust that Google doesn't like being a victim of such strategies and will indeed penalize you for doing as such. Therefore, similar words like "Search Engine Optimization" instead of "SEO" are always recommended.
*** Conclusion ***
Given the reasons mentioned above I question the phrase "words in your meta keyword tag have to be used on the page" as being one of the true organic SEO myths.
Top Ten Organic SEO Myths Challenged
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5 Ways To Viral Web Marketing Success - Why do people often think video when they talk of viral web marketing? Could it be because multimedia has done an excellent job of capitalizing on the viral marketing process? Yes, that could be it, but that simply leaves a world for you to reach using other viral approaches.
Let's look at several ways of creating excellent viral marketing messages.
* Viral Videos * Ebooks * Cartoons * Jokes * Text messages
*** Viral Videos ***
Our first stop is to the creation of viral videos. I would imagine most everyone has gotten a link to a cool video in his or her inbox at one time or another. While the video may have taken some work to put together, creation of the multimedia was not the major focus of the creator. Rather getting you to consider that the work was done with enough…
* Emotion * Charisma * Uniqueness * Or what have you
So that you will send the video to your friends and they in turn will watch it is the absolute key of the makes of a viral video marketing project.
*** Ebooks ***
Another excellent way of creating a viral product is through Ebooks. Electronic material is best made viral by creating high quality rich information that your target audience will find valuable enough to give to those who would be within the same focused industry. While it may take some time to put together such writings, once it is done it can be worth its weight in gold especially if you distribute it for free. While it's true your not going to become wealthy giving away your hard work, it will create brand awareness and you can include income producing links within your free Ebook.
*** Cartoons & Jokes ***
If you haven't yet received a viral video in your inbox, then surely you've seen text or graphical cartoons or jokes. Many people send these to one another just because. Imagine the results available if the picture included your URL in a visible but non-evasive position. Or perhaps your written joke referenced your website within the joke itself. The point here is that without much difficulty you can add a marketing message that everyone everywhere will be more than pleased to send throughout the web.
*** Text messages ***
As technology changes and builds upon itself the methods of distributing viral web marketing will morph accordingly. One of the best examples of this is using text messages through free services like Twitter.com where you are allowed to send text messages to other peoples cell phone devices.
*** Conclusion ***
No matter which process you use for your viral campaigns, be sure to use such processes, as they will help your Internet marketing endeavors in a large variety of ways. The more viral marketing you have on the web the higher the chances of massi5ve traffic being driven to your web creatives.
5 Ways To Viral Web Marketing Success
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Do you have a website no one can find? - Are you taking full advantage of your web site? With millions of Internet users searching for information about products and services daily, it just doesn't make sense to ignore the potential profits that could be made through proper website optimization. Optimized website gives you high rankings in major search engines and high quality traffic without which you cannot succeed.
and check your position in your market.
1. What is website optimization?
2. Are you sure that your website is optimized for high visibility in search engines?
3. What positions in major search engines does your site appear in for your target search terms?
4. Does each page of your site have tailored Title and META tags?
If your answer is “No” or “I don’t know” to any of these questions, you would be among those website owners whose websites are missing out on traffic because their sites are not search engine friendly.
Now there are some web design company with the knowledge of website optimization but not all. Just ask yourself these questions.
Has your web designer optimized your site for your target keywords? Have they made sure it is visible in google and other major search engines? More than likely, you don’t know because they haven’t told you. Ask them today!
In my experience, either web designers keep a lot of secrets or they have no clue about what makes website compatible with search engines. Another thing is that they like to build expensive, flashy sites and so convince their clients that an attractive web site never uses a lot of text.
If you want best results from your website it must rank high in major search engines. For search engines to rank your site highly for particular words or phrases that you would expect potential visitors to type in, each individual page of your site MUST be built with those words and phrases in mind.
Now, can you honestly say your web designer has built your site with your target search terms in mind? If not, this is the time to schedule an appointment with them.
There may be million different reasons why wasn’t your site optimized for search engines when it was built? Not many web design firms know how or have time to optimized site successfully and many web designer might feel it is not their business or might believe that it is site marketer’s job to ensure that site is found in search engines.
Whatever may be the reasons, your site can be launched for many months without search engines having any idea it exist.
Remember, search engine users generally only explore the first 10 or 20 search results. If your site isn’t in top 20, you won’t be found, its as simple as that. My suggestion is always include search engine optimization into marketing budget and pay little more for a specialist. There are many SEO companies with a good track record you can hire and reap the rewards.
Do you have a website no one can find?
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How Google Ranks Ads for Adwords - n understanding of the way Google Adwords ranks PPC or paid search ads is vital if you wish to establish a profitable paid search strategy. Here is an overview on how Google ranks paid search listings:
Every time your ad is triggered by a key word/phrase, Google calculates the Ad Rank of each paid search listing. Listings with the highest Ad Rank are shown first and listings with the lowest Ad Rank are shown in the lowest positions or even not at all.
Ad Rank is determined by the following equation:
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
As you can see, Quality Score plays as important a role as bid price does in determining
where your ad ranks.
This means a competitor who has a better quality score than yourself can actually rank above you for a lower cost per click (CPC).
It is your goal to achieve the highest possible position for the lowest possible cost.
Taking the Ad Rank equation into consideration, it becomes easy to see how a strong Quality Score can result in higher rankings at a lower price. How do you secure these higher listings at lower bid prices?
First, you should understand what Quality Score is and how you can increase yours.
Quality Score
Unfortunately, the way in which Google calculates your Quality Score is unknown.
However, Google does tell us many of the factors that determine Quality Score;
1 - A keyword's click through rate (CTR)
2 - The historical performance of that keyword
3 - The relevance of text in your ad
4 - The relevance of the keyword to its ad group
5 - The quality of your landing page
6 - Other, unknown relevancy factors.
Now that you know the fundamentals of how Google Adwords works, the question becomes; how to leverage the competitive PPC (Pay per Click) arena in your favour?
Optimising Your Google Adwords Account
In recent times the competition for broad key terms such as 'shoes', has sky-rocketed. This has resulted in higher cost per clicks for such terms.
A simple, yet effective technique is to target more specific key words, such as 'tennis shoes' or 'buy platform shoes.' The competition for these types of phrases is less aggressive, leaving you able to capture a large amount of traffic for a substantially lower cost-per-click.
This is known as targeting the long tail of search. While the key terms that fall into the 'long tail' are searched for less often than those broader more generic key terms, there are far more specific keywords than there are broad key terms.
That makes it possible to leverage the long tail to receive as much or even more traffic for substantially less money.
On top of the benefits above, concentrating on the long tail key words enables you to target your market more specifically. The result is often an increase in quality score, and a much stronger return on investment (ROI).
Achieving a Better Quality Score
If you have multiple products or services, it is possible to group them separately into categorical groups and make each ad group's ad text and landing page specific to each product or service.
By creating ad text that better matches a user's search query, it is possible to significantly increase an ads click-thru-rate. Moreover, by creating tailored landing pages specific to the product or products the user is searching for, it is possible to increase the number of conversions.
The benefits described above all contribute to a better quality score.
Because of this ranking algorithm it is possible for advertisers with a good click through rate to achieve a higher position for a lower CPC than their competition. This is why long tail related ads often appear higher in the Google results than general keywords, despite the fact that those advertisers are paying less per click.
Summary
Optimising a Pay per Click (PPC) account to achieve optimal results can be a very complex process. Firstly you will need to build out enough ads and keywords to target the long tail. This will involve a lot of keyword research. You will need to take into account category and product keywords, localization, common spelling mistakes, call to action keywords and so on.
Second, to make the most of those long tail keywords an advertiser will need to have very specific ad text. When dealing with hundreds of products it is tricky to generate a unique text ad and landing page for each one. Nonetheless, this is essential to maintaining a good CTR. PPC management companies will often have their own in-house tools to achieve this.
Testing ad text variations and testing landing pages are also important steps in achieving the most from your advertising spend.
However the most important step is measuring and managing the ROI on each keyword. Since the PPC arena is constantly changing, constant monitoring is essential. The value of every keyword is also constantly changing therefore it is essential that you work on a keyword management strategy to deal with this.
How Google Ranks Ads for Adwords
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YouTube Are Taking Over The World - In the last couple of years there has been an increase in internet mega monsters. Just like the print media world there is basically a few big major players that have the ability to stand the test of time, MySpace, Facebook, Google, Yahoo and, of course, YouTube are a few that are worth naming.
When one of the founders of YouTube, Chad Hurley, sat down to blog last week he seemed quite positive and pretty excited about YouTube’s exciting future. Hurley, quite obviously a YouTube fan, is excited, and proclaiming that YouTube will only get bigger. At the moment for every human minute that passes about 13 hours of video are uploaded on to the video site. Hurley suggests that this will only increase and the downloading of the videos will start to increase because of the different ways that people are watching their YouTube videos – on their TV screens, computers, mobile phones and portable devices.
While you can do all these things now, the addition of smart phones and their increasing popularity will do a lot to increase the viewership and the viewer’s ability to watch more and more of those tiny little vide clips.
Hurley and YouTube’s plan to continue to make it easier and easier to upload and view videos. Subject matter is also on the agenda, with the collaboration between YouTube and other media providers to give you the kinds of clips that will help and entertain you.
Smart phones, like other mobile technologies, are also cameras, which means the increased use of these devices opens the window for people to upload their videos using their mobile phone, only minutes after they have shot it. Making YouTube more of an instant medium, like the social networking sites.
YouTube has only been around since 2005, but is already the leader in online videos. Like most of the successful internet upstarts at the moment YouTube is a favorite because of its simple design, ease of use and large availability of files.
YouTube Are Taking Over The World
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A simple Article Generation guide for Quality Articles. - Have you heard about this thing called article marketing? Have you thought about making money online, but you don't have much of a budget to get you started? What is Article Marketing and how is it done? Read on to find out how article marketing works. Article marketing is mainly writing article to get traffic to your website. The way it works is you find a subject, also known as a niche, pick some keywords that are targeted, and write articles around those keywords. Then, you submit your articles to free article directories. While someone reads your article and they get to the bottom, you are allowed to have a link in your resource box, so the idea is for them to click on the link and go to your website. This is a great way to get free targeted traffic to your website or blog.
Writers are using this plan combined with affiliate products and Google adsense to make money. This can be a very money-making way to make your online income and it is extremely popular. You can even combine the two methods and make even more money. Bottom line is there is a way to make money online without spending any money. Article marketing is your key to online money making. First generate writing it is going to be tough. This is not natural for most people. I remember when I first started it took me about 1-2 weeks to get the first one complete. After that I could only manage about one a week. I regularly increased the number as I continued to get more practice and became better. Nowadays I can write consistently and produce high quality articles. The point that I am trying to make here is that it will take time to get better. So when you start out your results may not be that great, but if you keep going you will get better and build a solid business. The best part of people who are looking to start an internet business do not have much capital to invest a lot of of the gurus had a lot of cash to get started so they had an extremely big budget. When I started out I certainly did not have a lot of money to spend thousands of dollars on advertising. For me that is what is so great about article writing is that it levels the playing field. So even though it may be a bit slow when you start out if I look at my options I did not have that many alternatives. In conclusion, one of the easiest pitfalls to this technique is to fall into the trap of following into somebody else's success. You may see some people with a fantastic story about how successful they are with this method. Do not buy into that hype as your success will be determined based on your own efforts
A simple Article Generation guide for Quality Articles.
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How To Monetise Your Website Even If You Don't Get Any Traffic - Site monetisation can be difficult thing to perfect - especially for new website & blog owners who get little if any traffic to their sites. Here, we'll look at some of the best ways of monetising your website, even if you're not pulling in anything beyond a trickle of traffic. 1. Site Monetisation – Are You Seeing Beyond The Hype? Take a few moments to peer beyond the hype and you may be surprised at how many different ways there are to generate revenue from your online site/blog.
True online business entrepreneurs know and understand that while traditional site monetisation options like Adsense and standard pay-per-sale offers should always form the basis of any site – there’s much more on offer for the sophisticated site owner. And just sometimes, these mysterious other options put standard monetisation models to shame. The internet is continually evolving, and ecommerce has led the frontline in this respect. All sorts of different site models have sprung up to serve the billions of core prospects who now look to the web for their products, services and information needs. The thing is, different niches have taken on very different web persona’s to serve these wildly different people, and their needs. Compare the top authority sites in 2 unrelated niches, and you’ll see that they do a lot of things differently – including the base methods they use to generate income. Before we go on - If you’re reading this, there’s a strong possibility you’ve been influenced to a large degree by a lot of internet marketing “gurus” via newsletters and digital products – particularly as to how an internet business site should be structured and run. As such, you need to understand one thing – when you read whatever it is that Mr Mumbo Von Jumbo happens to be promoting that particular day, it may have a seriously bent twist on reality. So, when Mr Von Jumbo wants a nice little commission on the new Adsense course, you’ll be led to believe Adsense is THE only way forward with site monetisation. On another day, he’ll claim that all niches must have a butterfly script structure. And so the dance continues as he promotes the latest products that happen to come along. Look, that’s just the nature of the game, and it wont change – ever. What I want to do here is remind you that actually, you’re intelligent enough to realise that you MUST research on your own initiative for every major thing that impacts on your business…be that choosing a very potent niche for your next venture, or deciding how best to monetise the space on your blog, newsletter, download page and so on. So, what are some of the options open to you? Read on and we’ll talk about a few of the most popular, and perhaps one or two unknowns that may well raise an eyebrow.
2. What’s The Best Site Monetisation Strategy For You? The answer, is that it is different for each and every niche. The ways by which you should be achieving your revenue targets will depend which area you’re in. For example, travel is superb for Adsense and big ticket sales commissions. So do that. Other niches like forex, real estate and debt repair are awesome for pay per leads as well as Adsense. Other industries offer dismal returns on Google Adsense – if you’re in one of these, look for something else to monetise your webspace. It’s worth talking about PPL for a moment or two. I love it – in fact, I am gobsmacked that this method is so rarely talked about by the gurus. I’ll bet that most people who are doing very well online get a fair chunk of their bottom line through this method. The reason pay per lead can be so powerful is the underlying concept. You see, with PPL, your prospect simply has to do something simple – fill out a form or download a product, or set-up a complimentary account…and the person who referred them to the host website gets paid. Everytime, whether the person goes on to buy a thing or not. Can you see how this is so useful? A well constructed website should be able to align highly targeted content with a relevant PPL offer right next to it – this is good for your conversion rates. For example, a website on debt and credit repair - a page with information/videos on fixing debt can have a PPL offer that offers a zero cost repair credit quote. A lot of targeted prospects will check that out, and go for the quote. And the really interesting part is that some PPL offers (in solid niches) can have leads that generate twenty to a hundred bucks each. It’s rare of course (many offer low payouts). 3. A New Site Monetisation Method – Get Paid Every Month Even If You Have Zero/Low Traffic Sites: Now one thing before we go. I’m including this site because I read about it and it appears to have reasonable feedback. I almost did NOT include it because I dislike mentioning things that have not been thoroughly tried and tested in my newsletter. That’s my jittery disclaimer done ok? Put simply, there’s a newish affiliate directory that pairs up your website with advertisers – the twist is, they hand you a check for placing the ad no matter what your traffic stats. I find this to be a little odd (no advertisers should really opt for this – but apparently many do, presumably because they’re a little lightheaded and have no clue they’ll be getting sites with zero traffic). The reason I have not tested it is that the payout is way below what I consider acceptable (your sites can earn about $6 per ad you display on your site, per month).
How To Monetise Your Website Even If You Don't Get Any Traffic
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Two critical things you have to remember when generating web site traffic - Do you know how many types of traffic you are trying to generate? If you know basically where they can come from, you can lead them much more easily. There can be two types of organic web site traffic: direct and indirect traffic. Direct traffic means traffic generated from the key words themselves. Surfers type the key words they want to search about in some search engines and find you and become your traffic.
First, to increase direct organic web site traffic or non-paid traffic in contrast to paid traffic you generate with PPC campaigns, the most important thing is that you have to increase your page rankings, which means for the key words of your niche you have to appear ideally in the first result page. The best positions that surfers are likely to click through are of course the top ten results.
To appear at the top ten results, you'll think of these things to do:
Optimize your on page factors: Enrich your title tag, meta tag with the most related keywords. Increase the density and the designs of keywords in the content of your website. Then check the navigation of the internal and outgoing links. Other than those you also have to pay attention to freshening the content of your website as often as you can.
Optimize your off page factors: This is to do with the ranking level of your website in search engine. You'll want to build many quality links both one way and reciprocal. To have this you'll need to place your URL on quality sites that are relevant, with high traffic and highly ranked. Besides you can do link exchanging with relevant sites as well.
Second, to increase indirect web site traffic or referred traffic, you just have to set your back links along with some good communication with audience about your products or services. This communication can be under the forms of articles, or comments in blogs, or press releases, and the likes.
The point is that you'll need to build as much reliability on your audience as you can so that they can click on the back links to come to your website. You just need to offer some useful information and try to succinctly show your core competency as much as possible.
Two critical things you have to remember when generating web site traffic
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Internet Marketer Gets $87 Million in Free Google pay-per-click Ads! - A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!
A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."
This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."
So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"
The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."
Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.
A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."
Internet Marketer Gets $87 Million in Free Google pay-per-click Ads!
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Competing in the Business World - Surviving in the business world requires making just enough sales to keep your business afloat. Competing in the business world means coming up with the best products, advertisements, and services. Move your business to a new level with commercial printing. How exactly will this help? Commercial printing tells potential clients that you are one of the "big dogs," that you are out of the surviving arena and in the competing arena.
Any type of marketing material, whether it be brochures or posters or even presentation folders, should be printed by a professional printing company. This will insure that the representation of your company is always of the highest quality. With a commercial printer, you are able to create unique projects, unlike with your office printer which can only produce standard format, and creativity will get you far in your marketing goals.
With commercial printing, you can play around with format to create the look you need. You don't have to design standard paper business cards, but instead have the option for plastic or magnetic cards. Think outside the box and turn heads with an unusual catalog size. Or capture attention with an accordion fold brochure. Depending on the type of project, a professional printer can also provide different coating options, such as aqueous versus gloss. Find a printing company that provides free templates, design help, and mailing services to make your marketing efforts easier.
Whatever your printing needs, take a step in the right direction for improving your business image. Use a commercial printer so that consumers will see that your company really is better than the competitor down the street.
Competing in the Business World
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Get the most out of your hypertext links - We all know the importance of links when it comes to strengthening your website in the search engines; however it can be more difficult knowing how to get the most out of your links. It’s not just that you have to get on topic relevant links form other websites .You also have to make sure your internal linking structure is up to scratch. Below I will discuss a few onsite and offsite strategies you can put into place to help strengthen your website. Let’s start with the things you can do to help your website internally.
Onsite
Let’s begin with the most obvious one you may have already implemented it. Sitemap, a sitemap is HTML page within your website that contains all your other webpage’s. This will help search engines index your website quicker and can make it easier for visitors to find information they may be looking for. A way to help Google index your website further would be to submit a sitemap.xml through Google’s webmasters services. One other good strategy would be to make sure all your pages are properly interlinked with each other, using your keyphrases as anchor text. Now these few things should help strengthen your website, now let’s move onto offsite factors.
Offsite
Getting quality back links are essential in a successful SEO campaign. I could write a whole article just covering the basics; however I will discuss the most essential strategies here. The best links come naturally but it can be difficult sometimes to get people to naturally link to you, more on that in future articles. The best kinds of links to get are ones that are related to your industry from good page ranked pages. I don’t often mention PageRank but this is one of the few times it matters.
You also need to look at how many external links there is on that page as the more there is the less of the PageRank will be transferred to your page. If there is more than one hundred links on the page then I would forget it as Google prefers there to be less than one hundred links on one page.
Get the most out of your hypertext links
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Why you shouldn't Rush into an Online Business - There is millions of websites out there selling a whole host of different things, however how many of these websites make money? Lots of people say that there is no money to be made on the internet anymore. What I would reply to that is there is still plenty of opportunity to make a profit for your business; however the days of putting up any old rubbish website and expecting the money to roll in are long gone.
You first must research your business idea and see if there is a market out there as too many websites fail because they haven’t done their research. Some good ways to research you product would be firstly to join some industry specific web forums and get good feedback about your product. Let them know all about your product and how much it will cost and see their reaction.
This kind of research can be invaluable in deterring if there is a market out there for your product. Of course if you have the budget you can also do some proper market research but not all website have that kind of budget. If you product is not unique and is already out in the market place then you will have to try and offer the customer something different and give them a reason to buy from you instead of the competition.
Speaking of the competition you should also keep an eye on what they are doing but don’t get obsessed with copying their business model as this can be dangerous. They may have cool features on their website that you just can’t afford in the beginning so don’t go breaking the bank trying to pay for them. Some large websites didn’t get like that over night they build it up over the years and added these features when they could afford to.
This is a great ecommerce web design company you can talk to about all these things and if you’re looking for website design Edinburgh or even anywhere in the UK then they would be a good choice.
Just remember not to rush into your online business because if you do you run the risk of it failing. Just do your research and if there is a market for what you are planning to sell then get your website designed and good luck to you.
Why you shouldn't Rush into an Online Business
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