Pay Per Click Search Engine Advertising - Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.
As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.
The potential earnings that can be generated by starting a pay per click campaign is significant. That's why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.
Pay Per Click Search Engine Advertising
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The Hidden Secrets That No One Has Been Telling You About Pay-Per-Click (PPC) - PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign. More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come. In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.
There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.
The Hidden Secrets That No One Has Been Telling You About Pay-Per-Click (PPC)
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Three Easy Ways to Keep Your Website Content Fresh - The Three Easy Ways
Here are three easy ways to keep your content on your actual website fresh and new. If you have any questions regarding the three, feel absolutely free to contact me.
1. Post an article or video on your home page and change it every month.
Rather than letting your home page be this really boring "intro" why not jazz it up with an article or video? Ideally, this would be your own article or video but it doesn't need to be.
Of course, you don't want to display the entire article on the home page unless it is very brief. What you should do instead is post an excerpt of, perhaps the first 250 words, and then link to it on another, separate page of your site. The benefit is three-fold:
1. SEO: You get another page chock full of great content on your site. More relevant pages = search engine friendly site.
2. Reduced bounce rate: You get people to drill-down into your site. Give them a reason to go beyond page one.
3. Talent show: You show what you know right then and there on the front page.
1. Talent show: You show what you know right then and there on the front page.
If you're displaying a video, make sure you don't just display it. Use a header 1 or header 2 tag to introduce the video - perhaps to ask your visitor a question. Then, write 1-2 short paragraphs talking about the subject of the video or why you've put it there, and invite them to watch. Avoid auto-playing the video but if you do, just make sure it doesn't loop.
2. Make sure to host your newsletter archive and article archive on your actual site, not someone else's.
Many of you write a lot of articles, but you don't actually post them on your site. Sometimes it's because you offer that information in a newsletter and you don't want people to read it unless they opt-in.
For a lot of people, that's a good strategy. You will be happy to know that there are ways you can host your newsletters and articles on your site and still get a good opt-in rate.
Before we get into how to do this properly I do want to remind you of how incredibly valuable it is to have a content-rich site. Remember that most of your visitors probably do not have any inclination as to who you are. Why should they fork over money - or even more valuable: a name and an email address - to someone that hasn't proven they know what they say they know?
You can and should put everything that you put out there in your newsletters and in excellent article depots like Amazines.com on your actual website, too.
1. Give each article its own page. Use the name of the article in the URL with hyphens (check out this article's URL for an example).
2. Use proper HTML. Use h1, h2 and h3 properly. If you don't know how, read about it or make sure you hire someone who can do that for you.
3. To increase opt-in rates, put up only a teaser - maybe half of the article, and then let people know that they can read the rest of the article right away as soon as they sign up. This means that you need to have an auto-responder that sends them to your archive.
4. Link to your articles from your blog, in your Author Resource Box when you publish it elsewhere and from within your own website.
3. Keep a running list of something
This running list can be Recommended Reading (even better if you have an Amazon Associates ID), a list of resources (like my articles and resources page) or your favorite something or other. Make sure the page is designed so that this list can be added to or changed easily and frequently. Keep the newest, freshest things at the top, too.
You can highlight one or two of the items in the list with images for visual interest but the rest of the list can just be text with links (always, always, always link these items to where reader can find them or learn more about them).
If you're concerned with keeping people on your website, then add the target="_blank" attribute to the tag when you add the link (example: a href="http://www.tiadpeterson.com/blog" target="_blank"). This will open a new window so you don't "lose" anybody (although, in my humble opinion, if they want to get back to your site, they know how to use the Back button). I'm picky and choosy when it comes to using that _blank attribute. Use it wisely.
Three Easy Ways to Keep Your Website Content Fresh
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Web 2.0 Tools - Although the internet has always been a tool for collaboration, it is only recently that software has allowed individuals to use it as a platform for true collaborative activities. Web 2.0 tools allow individuals to share experiences and cooperate more easily.
Web 2.0 is about users and content instead of just surfing on the Internet. It's about what the web can do for an active participant, rather than a passive viewer.
Web 2.0 Technologies Web 2.0 technologies are changing the way messages spread across the web. A number of online tools and platforms are now defining how people share their perspectives, opinions, thoughts and experiences. Web 2.0 tools like blogs, RSS, video casting, social book marking, social networking, podcasts, and picture sharing sites are becoming more and more popular. One major benefit of Web 2.0 tools is that the majority of them are free.
There are a large number of Web 2.0 tools, some of the most popular ones are: Blogger, Wordpress, Myspace, Youtube, Metacafe, Del.icio.us, Digg, Furl, Twitter and Flickr.
Using Web 2.0 Tools Many people will have already used some of these Web 2.0 tools, and a good way to explain the concept of Web 2.0 tools is to look at an example of how they would be used:
Podcasting If an individual was interested in video games, they might earch a podcast submission site (like Podcast.net) and download an audio review of a game to listen to on their computer. A Podcast is syndicated audio, or video produced by traditional media such as radio and television or by individuals passionate about a particular topic.
Blogs And Blogging They may then decide to comment about this audio review on their Blogger or Wordpress blog. A blog or Weblog, is a chronological, online daily log. Individuals can subscribe to a person's blog, which allows them to read it and to write comments in response to blog posts.
RSS If this blog has an RSS feed set up on it, any subscribers to this weblog can choose to be automatically notified of this new blog post. RSS or Really Simple Syndication is a method for delivering regularly changing web content. Many blogs and Internet publishers syndicate their content as an RSS Feed to allow people to subscribe to it easily.
Social Book Marking This individual may decide that they would like more people to be able to see and comment on this blog post. They could do this by submitting the blog post to a social book marking site like Digg. Social book marking sites are web sites that allow joint lists of user-created Internet bookmarks to be displayed, and commented on. Social book marking sites allow you to classify your bookmarks by allocating a number of 'tags' to them. This makes it easy for other people who may be interested in this category to find associated bookmarks. If the tag 'games reviews' was added to this bookmark, then people searching the bookmark web site for 'games reviews' information could easily find it.
Social Networking People who search the bookmark site for this 'games review' tag are likely to see your bookmark. As more people visit your bookmark and comment on it, you will find yourself part of a collection of individuals who have a common interest in video games - You are now 'social networking' and this is why some social bookmark sites like Del.icio.us are also classed as social networking sites.
I hope this brief article has given you a better idea of Web 2.0 tools, what they are, and how they can be used.
Web 2.0 Tools
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Careers and Jobs in SEO - Before Search Engine Optimization was taken seriously by the internet community, the only jobs available that involves the extensive use of the internet was being a web developer and a web designer. The dawn of Search Engine Optimization opened new doors for professionals to exercise their skills in.
Perhaps the most notable development is the task of writers. No longer will writers be ridiculed for engaging in a craft that “does not pay” The internet does pay and it pays quite a lot too. Millionaires whose age goes below 30 got their wealth from the internet and more and more people are recognizing this fact.
SEO Specialists One does not technically have to be a college graduate or a phD holder to be an SEO Specialist. The only thing that matters above all else is the knowledge of the internet and the recent happenings in the search engine industry. Falling behind news has no excuse, as an SEO Specialist he should be beyond and ahead of everyone else’s game. In Search Engine Optimization, the game involves a lot of ingenuity and quick thinking. Even though college graduates are not required, it is always a good idea to employ someone with honed critical thinking skills. All strategies emanate from the SEO Specialist and he should first of all know how to look at a certain situation from different angles.
SEO Writers Writers who used to struggle with a low-paying job that requires them to scavenge for news leads can now spend time completely within their element without having to worry about research. Research is at the tip of their fingers with the readily available internet connection. Writers who managed to be dedicated to their craft for a long time have good background that can be seasoned to search engine optimization. These are the kind of people who make the best SEO writers. They just have to start getting used to writing about things they are completely unfamiliar with. If they find a company that would assign them to clients that correspond to their interests, they’d be lucky SEO writers.
Link Builders The general act of link building mainly involves participation in forums and social networking sites. Article submissions are reserved for the SEO Writers but it is primarily the Link Builder’s duty to promote whatever it is the SEO writer comes up with. Link Builders should be likewise familiar with the current trends in the internet especially considering the nature of their job is to acquire backlinks. Acquiring backlinks is like building relationships with people. And for Link Builders you would want someone who is intelligent enough to converse with a huge diversity of people and can stand his ground even in unfamiliar territory. Research also plays a big part in Link Building so it is important for the Link Builder to know his way around the net.
While these may not sound like serious legitimate jobs, it will surely become industry standard in a couple of years what with more and more people engaging in Search Engine Optimization services and recognizing the potential of the internet in generating income. While these are all separate responsibilities, all the tasks covered by these people will come easier if they have a decent computer background so a degree in Information Technology would be helpful too.
Careers and Jobs in SEO
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How to Increase Website Traffic Effectively - When building a website for an online business, web traffic is essential for success. You may have the best product or service and amazing content but it won't matter if people aren't visiting your site. There are several things you can do to increase traffic to your site:
1. Write articles Well written articles can be a great way to showcase your expertise. You can write about new developments in your field and establish yourself as an expert. Submit your article to different hubs, blogs, and article databases with a link back to your site.
2. Link trade with vendor who sell complimentary products Ask fellow vendors to place a link to your site on theirs and offer to do the same in return. Satisfied customers who have their own websites or blogs are another great option for link trading.
3. Traffic exchange This is a type of website that provides a service and offers traffic in exchange. When you register your site, you will have to look at the websites of existing members. In exchange, when new members register, they will be required to browse your site.
4. Include your web address on all printed advertising Be sure to have your web address on any printed material that pertains to your business. This includes letterhead, business cards, flyers, postcards, brochures, packaging, and news paper or magazine ads.
5. Post in forums Posting in forums gives you the opportunity to reach a variety of people. Post several times in each forum that you choose. This helps for people in the forums to become familiar with you. Be sure to include a link to your site with your posts. If you are able to post in forums on a daily basis, members of the forums are bound to check out your site.
6. Media releases Use a media release to provide information about a new product or service on your site. Use a catchy title and explain how this product or service can be beneficial to potential customers.
Keep in mind that a great product and site content is only the first step. In order to successfully market your product or service, you must be able to attract people to your site. Use as many of the above tips as you can to reach as many people as possible. The more traffic your website generates, the more likely you are to be successful.
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7 Simple Ways to Generate 1000 Visitors a Day to Your Money Making Website - Everything is on the track. Your website is well-designed and it has been submitted and listed by search engines and directories. But, there is still something missing. Your website being listed by search engines and directories does not indicate that your website will be visited by a lot of visitors. Thus, the next step is to direct the traffic into your website. This is one of the ways to increase your search engine ranking.
There are a number of commonly used methods to increase the amount of traffic into your website, apart from the design of your website.
1) Free service - everyone is interested when they hear the word 'free'. Thus, offering a free service or trial to promote your product or service. If you are selling a product, you can try giving out samples for a limited time. This will not only promote your website to the people, but it also works to promote your product as well as gaining trust from people who have used your product.
2) Paying for traffic - for those who have a budget to spend, paying for traffic is another way to increase the traffic. There are search engines that charge a small amount of fee for a targeted traffic. It is one of the highly effective methods for receiving targeted traffic.
3) Affiliate program - having affiliate program is particularly helpful if you are selling a product or service. This can improve your sales and provide a huge number of links to your website.
4) Networking - making friends with other website owners can help to drive more traffic into your website. Partnerships are useful relationships, as long as it is not a competitor. The partners can be in the similar field, but not directly competing with you. This works by providing links to one another to direct the traffic to the partners. However, only work with trustable partners as it can affect the reputation of your website.
5) Articles - writing articles to be published in other websites are a way to promote your website. The best approach by writing articles is by writing informative articles and indirectly includes your products and contacts in the articles without obvious sales promotion. People are more interested in gaining knowledge and finding solutions to existing problems rather than promoting products and services.
6) Contests - this is a useful method to improve traffic into your website, especially when there are prizes offered. This way, you will not only be collecting feedbacks from the visitors, you will be gathering information from existing and potential customers about their needs and opinions.
7) Offline promotions - this method includes anything that has the information about your website and is used without the Internet such as stickers, magnetic signs and logos. You can either use your own money or get sponsors to print these promotional items.
You still cannot relax even if your website has been listed by search engines and directories. The listing does not guarantee that your website has visitors because this is influenced by the ranking of your website. The rank is determined primarily by the amount of traffic into your website. Thus, there is still work to do and the above promotional methods are helpful towards increasing the number of visitors to your website.
7 Simple Ways to Generate 1000 Visitors a Day to Your Money Making Website
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Get to the First Page of Google in Less Than 24 Hours With 6 Easy Steps - Once your website is ready to be published for public viewing, you will need to submit your website to search engines. This is one of the methods to promote and drive traffic into your website. However, not all websites are accepted by the search engines, and even if your website is accepted, there is no guarantee that your website will have a high search engine rank. There are several ways to optimize your website so that it will appear on the top results of search engines.
The methods to search engine optimization include:
1. Website designs - your website should adhere to the requirements and regulations set by the search engines. Most of them would be similar, but there are some differences from one to another. Your website should be simple and readable by both human and search engine spiders.
Some of the don'ts are
• FLASH for your entire website-a webpage made entirely with FLASH cannot be indexed by search engines • Frames- search engines do not index the text inside the frames • Image maps as the only navigation- search engines cannot index the code for image maps • Javascript as the only navigation-the spiders cannot follow links that are within Javascript • Dynamic URL- this is more commonly listed on database-driven websites
2. Keywords - choosing the right keywords will direct more traffic into your website.
3. Title tag - to optimize the title tag, it should contain the keywords that you have chosen and should also be descriptive of your website. The title can be as long as you want, but the keywords should be placed in front as search engines tend to ignore the longer parts.
4. Page content optimization - both search engines and humans will looks for keywords in your website, and thus the text should contain keywords and is informative.
5. Heading tags - this has become less important, but still it is still worth the try, HTML heading tags can improve the rank of your website in the search engine listings.
6. Meta tags - this contains general information about your website. Again, this should include keywords and the length should not be too long. The keywords should also include common misspellings so that people can still find your website
These are only the most common and important elements to look out when you are searching for more traffic into your website. Preferably, all these should be done before you submit to the search engines. There is plenty of information available on the Internet if you require detailed guideline on the search engine optimization. Be patient when you submit your websites, the acceptance can be after a month or few months later. If you have done the necessary steps to optimize your website, there is nothing to worry much.
Get to the First Page of Google in Less Than 24 Hours With 6 Easy Steps
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