6 Steps to Building Your Downline Easily - A lot of people struggle when it comes to building their network marketing business. Why is it so? Lack of downlines seems to be the main cause of their problems. They are baffled at how some marketers are having a prospecting frenzy and building more and more downlines every week.
There is the old or traditional way of getting prospects - cold calling, getting people to go to hotel meetings and approaching your friends or relatives. But in this 21st century, there are newer and easier ways to build your downline. It involves using the internet to generate leads and build relationship with your prospects.
There are 6 steps involved when using the internet.
1. Getting traffic to your website.
In any business, traffic is king. You need to drive a lot of traffic to your website in order to get more prospects. The traffic must be targeted or else you will just be wasting your time. People who are not interested in your business will not sign up so you will be wasting your effort.
2. Setting up a squeeze page to get leads into your sales funnel
Most probably you have heard it lots of time - the money is in the list. When you drive targeted traffic to your squeeze page or also known as lead capture page or landing page, you will get leads. This means that you are also building your list. Even if they don't join your network marketing business, you can still market to them over and over again, whenever you want. You will need to use an autoresponder to capture leads and also send messages to them.
3. Building a relationship with your prospects
You need to build and develop a relationship with your prospects. You can give them valuable and quality information and also relating to them. This will build trust between you and your prospects and in turn build a long-term successful network marketing business.
4. Pitching the right offer at the right time
You can't straight away pitch your network marketing business to your prospects. They will be turned off and may even unsubscribe from your list. You need to presell to them by completing the 3 steps above. When you presell, your prospects will regard you as an expert or authority in network marketing. When this happens, your prospects will join any network marketing opportunity that you offer.
5. Making the sales
You don't have to necessarily just sell your network marketing product. You can also sell other network marketing products or tool that can help your customers to get more prospects and increase their downlines.
6. Automating the whole process
The good thing about online prospecting is that you can automate the sales funnel in such a way that it generates endless leads, sales and build your downlines on autopilot. Your list will grow so big that you don't have to worry whether your prospects join your network marketing opportunity or not.
If you follow the 6 steps above, you will be able to build your downline easily.
6 Steps to Building Your Downline Easily
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Online Advertising Tips For Struggling Network Marketers - The online industry has jumped into consumer awareness over the past years due to the prominence of the Internet, and the versatility that came with the technology. The fast distribution of information, as well as the flexibility of style that is allowed in cyberspace has led network marketing companies to turn to it for additional awareness needed for their products, with the knowledge that getting on the Internet opens the doors to a whole new audience made up of web surfers, both the casual and the avid.
Bringing an advertising campaign onto the Internet banners its assets with the fact that the product achieves a worldwide viewership, no longer constrained by the limitations of geography and time.
The flexibility of online advertising in effect gives network marketing businesses a wide range of options to consider when launching an online advertising campaign, with each one designed to approach and influence the customer in a way that coincides with the benefits of online technology. Altogether, the means of online advertising pushes for greater viewership, greater accessibility, and a higher level of significance considering the new ways of communication available today.
For a network marketing company wanting to promote a product, perhaps the primary way to get started is to begin advertising on their home website. A webpage is the primary space that any company can use to reach out, especially considering the fact that the consumer’s actual visit to the website is already an indication of their interest in the product or the brand.
Executing online advertising or marketing strategies of any form on the company website also increases the chance of the customer purchasing the product, especially considering the fact that almost all brand websites offer the chance to buy the product directly form the website itself. This gives the customer the convenience of obtaining knowledge and purchasing the product, all in one place that is accessible almost anywhere.
Other forms of online advertising may be done through blogs and by posting online advertising materials across numerous popular websites. Doing so gives the network marketing company a chance to provide more information about the product, while connecting with a demographic that has now turned to the Internet for their main source of information. Also, producing searchable text that contains common and relevant keywords can take advantage of the search engine optimization, in which a particular network marketing website could be placed at the top of a search list retrieved by online search engines.
Other forms of online advertising include the production and the distribution of a network marketing newsletter that informs customers of product updates, as well as other announcements such as sales and discounts. This kind of information, when dispensed to customers interested enough to sign up for the brand’s mailing list, may prove invaluable for the network marketing company, while forming a sense of familiarity for the customer.
Online advertising via newsletters is not limited to the newsletter issued by the brand: there are some newsletters that can carry additional ads in their content. And this is currently being taken advantage of by the growing online advertising business, currently led by Google. Signing up for Google’s AdSense allows the network marketing company to obtain a small space on a website, with that space containing a brief description of the product, as well as a link to the website for further information.
Whatever strategy one decides to go with in terms of executing online advertising, there remains the fact that to generate product presence on the world wide web has proven effective for a large number of companies, and if executed well, could give any startup brand the essential step to generating revenue and customer patronage.
To learn more about marketing online and to discover what most network marketers will never know about using the Internet to create lifelong financial independence, follow the links in my resource box now.
Online Advertising Tips For Struggling Network Marketers
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Back in 2006 when I first became a member on YouTube, I instantly knew there was massive potential in my affiliate and network marketing ventures. I felt I had uncovered a goldmine for accumulating the residual income I was seeking. With my entrepreneur mentality, I could see many incredible things that could be done with video marketing. This was essentially new territory for many business owners, but no individual could've predicted the rapid growth that has occurred in only the last couple years. - ***
Are you aware YouTube is the third most frequented site worldwide? Ron Paul is a great example of how the viral effects of video can skyrocket notoriety and fame. He raised in excess of 6 million dollars in grassroots campaign contributions in one day, all from this social media boom! YouTube was very instrumental in this, as that his videos were continuously shown on the front page because of the truckloads of ratings, comments, and favorites.
Here's the deal. Folks are lazy, plain and simple. People would much rather view a video than read a newspaper, article, or other forms of print media. Large TV networks are trying to team-up and compete with YouTube, since very little amounts of viewers are turning to evening television news stations for information anymore! The laggards that haven't capitalized on this social media explosion, are on the endangered species list since the mlm home business marketplace is very competitive in nature.
For over 2.5 years now, I've been showing home biz owners and network marketers how to literally crush their competition and own their community and niche. I am the creator of a tested video training series that teaches home-based business owners and many other professionals how to leverage web 2.0 social media websites like Myspace, YouTube, Facebook, and Squidoo to get massive quantities of highly-targeted leads calling them every day. The most amazing part is that it's all done without ever having to spend one single dollar on advertising!
Many have credited me with single-handedly making history and transforming the "antiquated" ways of marketing very quickly. These strategies and tactics have stunned many conventional network marketing consultants and sponsors, as they've started to become aware they are about to become extinct. The market has changed dramatically in the past three years. These secret techniques are what the experts utilize and are for those that who are searching to put there marketing on steroids!
Videos on social networks like YouTube, stay on the websites and continue to do the work for you even while you sleep. The most wealthy business owners in the world leverage this way. Your audience also gets to know you well and verifies that you are a real person. By positioning yourself in the special way I teach, your subscribers will grow quickly and the possibility exists to make a killing. I speak from first-hand experience. Potential new members to your downline will also be open to your message since they will feel like they they've already spoken with you personally before contact you on the phone.
In my 30 video training system, even a beginner can copy the simple techniques I've used to consistently dominate my local competition and own Google on the searches. For example, I blanket the first page of Google search in several of my ventures. Many times this was accomplished by submitting one video and using just one insider trick I show people I coach. I have applied this method with high precision to other successful affiliate ventures, too. The possibilities are endless, as to what you can learn from this program.
Wouldn't you agree that life is supposed to be prosperous with a great deal of enjoyment. Skillful marketing on social media websites allows you time and flexibility to do what you want to do throughout the day. Implement these strategies that I've just mentioned to begin your journey with new ways to market your mlm business and other businesses. This will be a fun experience and you'll amass new members like crazy, allowing you to realize your dreams.
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The First Step In Going From Street Hustler To Professional Network Marketer. - Define Your Target Audience.
This is advertising and marketing 101. Network marketing, direct sales or multilevel marketing should be no different. Just because you're not a big New York advertising agency or a slick Chicago marketing firm doesn't mean you can't do what they do.
Before the pros begin a project, they do their homework. The first thing they do is define the product and the target audience. What are they selling and who exactly are they going to talk to? The answers will affect the ad or marketing communications piece they develop.
For instance, let's say the product is a set of golf clubs. The pros will get very specific but basically, they'll target people who play golf, are interested in golf and have purchased golf clubs before.
They'll talk to them in their language. The advertising and marketing pieces they create will talk to them about their golf swing or their golf score. About how to get more birdies and pars, and less hooks and slices, because golfers relate to that. The more they can identify with them the more they gain trust. Pretty straight forward, huh?
Next, the professional ad agencies and marketing firms will then choose specific media in which to run their ads. Golf magazines, The Golf Channel, commercials during televised golf tournaments and point-of-purchase displays in golf course pro shops among others.
They won't waste money running ads in Better Housekeeping, because although there may be some housekeepers who play golf, more likely than not, there won't be.
How does this relate to network marketing? How can we apply what the pros do to our MLM business? And, why will it make a difference? Great questions...let's talk about them.
Let's start at the beginning by defining our product and target market just like the pros.
Now, unlike a golf club company, in network marketing we also sell a business opportunity. So really, there are two products being sold: the product or service being offered and the business opportunity.
With regards to the product or service, it's pretty straight forward. If you have a weight loss product, for example, you're goal is to target people who want to lose weight and have purchased weight-loss products before. Some people are overweight and just don't care.
If you have a health product, you'll want to target health-conscious people or people facing a health challenge. You get the idea.
Where it gets confusing, though, is when we talk about selling the business opportunity. The problem is, most of us in network marketing were taught by our well-meaning upline that our target market was EVERYONE. And we took it at face value, without really thinking about it or even questioning it. It seemed to make sense, afterall, everyone wants to make more money, right?
So instead, let's apply the big city ad agency method to promoting our MLM business opportunity.
Our product therefore, is our network marketing opportunity, which offers people a way to make extra income or become financially free, and everything in between.
So, is our target audience people who need extra income?
No.
Yes, there are people who need extra income but don't necessarily desire it. If they did, they'd be looking for ways to get it, right? Some are content with poverty just like some are content with being overweight.
Some would rather watch their favorite sitcoms than look for ways to earn more money or go for a 30-minute walk.
What about people looking for ways to make extra income or looking for a business of some kind?
I would say yes, but on they're on the fringe. I personally wouldn't include them. I don't know if they are open to the MLM concept or not. It's a coin toss. These people would be considered 'opportunity seekers'.
Remember what I said earlier with the golf clubs example?:
"...they'll target people who play golf, are interested in golf and have purchased golf clubs before."
And if we're selling golf clubs, that's who we want to reach. Not bowlers. Not tennis players. Not arts and crafts enthusiasts. We want to go straight to the people who want to buy what we are selling.
Now, here's the same statement using network marketing as the product:
"...they'll target people who do network marketing, are interested in network marketing and have purchased network marketing before."
That's it! That's our target audience.
What's great about talking to our target audience is that they already know what network marketing is and have bought into the concept. You don't have to educate them or convince them that it's "legal". You won't get rejected, shamed or ridiculed. Your target audience is on the same page with you. They identify with you. They relate to what you have to say. How refreshing.
I don't know a fellow golfer who doesn't like talking about golf and about how he can lower his score or what course he's playing next!
Now that you've defined your target audience, you can zero in on your marketing efforts to attract like-minded people for greater success in far less time.
Once you start bringing network marketers into your business you'll cut down on training time, hand-holding and trouble shooting. Teach them what you've learned about whom to target and soon you'll be building a downline of business builders who don't waste time and money approaching the wrong people.
The First Step In Going From Street Hustler To Professional Network Marketer.
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