Web 2.0 Marketing Is a Natural Expression Of the Web. - * Web 2.0 is a term that is used to denote several different concepts: Web sites based on a particular set of technologies such as AJAX; Web sites which incorporate a strong social component, involving user profiles, friend links; Web sites which encourage user–generated content in the form of text, video, and photo postings along with comments, tags, and ratings; or
just Web sites that have gained popularity in recent years and are subject to fevered speculations about valuations and IPO prospects. Nevertheless, these various categories have significant intersections, and so it is meaningful to talk broadly about the class of Web 2.0 sites
without excessive ambiguity about which definition is being used (from now on, we use Web2 and Web1 respectively for brevity).
Diffrences between web 1.0 and web 2.0 :
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Web 2.0 is a buzzword introduced in 2003–04 which is commonly used to encompass various novel phenomena on the World Wide Web. Although largely a marketing term, some of the key attributes associated with Web 2.0 include the growth of social networks, bi–directional communication, various ‘glue’ technologies, and significant diversity in content types. We are not aware of a technical comparison between Web 1.0 and 2.0. While most of Web 2.0 runs on the same substrate as 1.0, there are some key differences.To identify the primary differences leading to the properties of interest in 2.0 to be characterized. We identify novel challenges due to the different structures of Web 2.0 sites, richer methods of user interaction, new technologies,and fundamentally different philosophy. Although a significant amount of past work can be reapplied, some critical thinking is needed for the networking community to analyze the challenges of this new and rapidly evolving environment.
Web 2.0 vs Web 1.0 :
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* Web 1.0 was about reading, Web 2.0 is about writing
* Web 1.0 was about companies, Web 2.0 is about communities
* Web 1.0 was about client-server, Web 2.0 is about peer to peer
* Web 1.0 was about HTML, Web 2.0 is about XML
* Web 1.0 was about home pages, Web 2.0 is about blogs
* Web 1.0 was about portals, Web 2.0 is about RSS
* Web 1.0 was about taxonomy, Web 2.0 is about tags
* Web 1.0 was about wires, Web 2.0 is about wireless
* Web 1.0 was about owning, Web 2.0 is about sharing
* Web 1.0 was about IPOs, Web 2.0 is about trade sales
* Web 1.0 was about Netscape, Web 2.0 is about Google
* Web 1.0 was about web forms, Web 2.0 is about web applications
* Web 1.0 was about screen scraping, Web 2.0 is about APIs
* Web 1.0 was about dialup, Web 2.0 is about broadband
* Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs
Principles of web 2.0:
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* There are not products only solutions".
* not what customers want but why they want.
* A problem solving approach.
* simple solutions.
Benefits of web 2.0:
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Recruitment:
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Due to the cuttint edge underlying technologies and usability focused interfaces
Organisations adopting web 2.0 tend to attract sophisticated,high caliber technical candidates.
Reduced cost:
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Not only are web 2.0 offerings low cost,but the same techniques can also be applied to existing(non-web 2.0) products and services ,lowering costs.
for example wikies can enable your users to bulid documentation and knowledge base systems,with releatively little investment from yourself.
Loyalty:
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The open,participatory,web 2.0 environment encourages user contribution,enchancing customer loyality and life span.
Marketing /pr:
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By taking advantage of the aformentioned and benefits marketing and pr teams can implement low cost,wide-coverage,vital stratergies.
Search engine optimisation(seo):
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web 2.0 delivery mechanisms
such as blogs and rss-significantly enchance search engine exposure through their distributed nature.
Beyond Web 2.0:
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Going beyond Web 2.0, to draw connections to other application types, such as P2P and Skype, and analyze the impact of wider adoption of Web 2.0 paradigms.
Skype, which offers voice calling over the Internet, now has over 80 million users globally, and is constantly adding new features (conference calls, voice mail). There is no reason not to think of it as a social network that allows people to exchange voice bits and text and form a community of interest (call list). As such, it can be modeled and viewed through the same lens.
Peer–to–peer and Web 2.0:
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A P2P peer who supplies content of interest is not be a friend in the social networking sense.Friends in real life may share interests in similar content (books, music, etc.) but often theyshare pointers in the form of recommendations. In the P2P sense, friends in real life act asdot torrent files. There may well be interest in consuming the bits simultaneously and interacting as people do now over the phone while watching a sports event.
Web 2.0 Marketing Is a Natural Expression Of the Web.
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