MaKe MoNeY TaLkS OnLiNe

It's All About the List - Using an Internet Response List for Business Success - Accurate, targeted telemarketing lists are vital to the success of your marketing venture. It is next to impossible to overcome a bad list. Finding the right marketing lists means finding accurately compiled information that provides reliable response rates.

Different kinds of lists exist, however the compiled data lists and Internet-generated response files are two of the more popular kinds of lists. In this article, Internet generated response lists will be highlighted.



Internet-generated response lists contain from a few thousand names to millions of names, depending on the list selected. What all these people have in common is that they all have taken advantage of Internet-generated offers. Offers might include magazine subscriptions, downloads, requests for information, sweepstakes entries and a variety of different things.

The "freshest" leads are contained in hotline files. Usually, they will have reponded to some offering within the last 14-21 days. However, due to its ever-changing nature, the shelf life of an Internet-generated response file can be short-lived unless it is enhanced with other data.

Internet-generated response files do have shortcomings, however. Because of the way data is aggregated, errors in the data can be more frequent than when using buyer files. Also, people are more apt to enter erroneous contact information for internet offerings. Although it is important to give some thought to this downside, many marketers do decide that the savings they realize are worth having to cope with the errors.

In addition, you can put these lists together with existing information about clients, such as their previous purchases, creating a far more detailed profile of your clients and helping you to make sales faster and easier. Also, if you combine this data it will help you to make more accurate lists.

The difficulty lies in data matching. For instance, you will discover that there is only a 20-30% success rate when matching compiled data against response files using phone numbers. Many phone numbers on response files belong to younger consumers not yet in compiled data. Another reason for the low percentage of matching data is because there is a big percentage of cell phones in the response files, while compiled data contains mostly landlines.

Response files can be very effective for those looking for fresh new leads, who do not wish to rely solely on compiled data. Response buyer lists have proven to be one of the most effective and profitable ways to move businesses to the top! This type of approach is best if your target audience is consumers that are motivated buyers who respond well to special deals.
It's All About the List - Using an Internet Response List for Business Success
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