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Got a clue about keywords The vast majority of websites - The vast majority of websites haven’t got a clue about keywords. If you don’t know what words your potential customers are using in search engines to try and find a business like yours, then it’s hardly worth while having a website.

The Meta Keywords Myth

Most people setting up a website guess at which words or phrases their potential customers might associate with their business. These words and phrases are then thrown into the Meta Keywords Tag, with the belief that before long website visitors will start rolling in. Nothing could be further than the truth.



This free-to-use research tool should be experimented with to determine the single best keyword phrase for the most efficient optimization of your home page.

It’s extremely tempting to research the most commonly searched for word in your industry, and then optimize your website for that word in an attempt to attract as many website visitors as possible. An important factor to bear in mind though is that thousands if not millions of websites in your industry will be competing for those single keywords. The trick is to aim for your website to be on the top page of search results for Google, Yahoo and MSN search results for a keyword phrase that is moderately popular for your industry.

How to choose the right keyword phrase

Your chance of appearing in the top page of search engine results is greatly enhanced if you focus your website optimisation efforts on two or three-word phrases instead of single words. But how do you choose the right keyword phrase?

Start by typing what you think your most popular industry keyword would be into the Overture Keyword Selector. You will then be shown other phrases that contain your chosen word, and the amount of times that word has been searched for on Internet search engines over the past month.
Got a clue about keywords The vast majority of websites
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