Pay Per Click Search Engine Advertising - Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.
As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.
The potential earnings that can be generated by starting a pay per click campaign is significant. That's why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.
Pay Per Click Search Engine Advertising
Adsense
Wanna Find out How I, By Being a Lazy Ass Make $40,000/Month
Learn Today How 100's of people are Earning $500 - $1000 Every single day using the Same Search Engine Google
15 min/Day Method That Crams $38,380 A Month Into Your Bank
Account (At The Low End) while working from Home 100% Legally
Discover The Online Money Making Secrets That No One Wants You To Know About!
Affliliate
Rake In Real Cash 24/7 With Your Own Ebook Business In A Week From Now - It's Like Having Your Own Private Money Machine!
'Cash Cannons'
Firing Cash Into Your Bank Account Whether You Do Anything Or Not
You Can Make $50,000 A Month Working Just 50 Minutes A Day!
ebook
Spend Their Time With Their Family & Friends While Their Business Produces Money Day in and Day Out
How to Make $4,000 a Month Consistently
Blogging
Make Thousands Of Dollars Monthly, With No Skills Required
Easy to Use Software Lets You Clone Your Totally Configured WordPress Blog
Income Working from Home, Using
Nothing But a Computer or Laptop
Bloggers Guide To Profits