Do a little magic to your website with your meta tags - First, what are the meta tags?
Meta tags are hidden tags included inside the part of your website. If you don’t know what that is, your webmaster will know for sure. Meta tags are there (or should be) to supply the web page with additional information regarding its content. When search engine robots analyse your page, they first look at your meta tags and then compares it to the rest of the content (using very complex algorithms). I must tell you, meta tags are very important, but they won’t boost your page rank! :) There are many other thins taken into consideration by robots.
A meta tag has few attributes, some required, some optional. “Content” is a must. You have to include it and set a value for it. The optional ones are “http-equiv”, “name” and “scheme”.
Now.. Let’s say we’re selling shoes. Here are few examples and usage. The name might take multiple values:
1. keywords - with this you specify for which (main) keywords your site will “compete” in search queries with other websites. Example: . This will help us get higher in the search results page when keywords like “shoes” or “men shoes” or “women shoes” are entered in the search query. Of course, these are our main keywords, but with a big pagerank we can appear in a good position for many other searches related to “shoes”. 2. description - few words/sentences about your website
3. author - who created the page :)
4. robots - to allow or disallow indexing by robots
5. copyright - the copyright date of the page
Also, very very important is the title of the page. Have a good and relevant title for your page.
To conclude, if you want to get higher in search engine results, focus on title+meta tags (especially keywords and description) and of course … content.
Good luck
Do a little magic to your website with your meta tags
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